Cookie Policy
Introduction
This Cookie Policy explains how Loop Software Limited ("Loop", "we" or "us") uses cookies and similar technologies when you visit loop.software or use our online services. It explains what these technologies are, why we use them, and what choices you have to control them.
This Cookie Policy should be read alongside our Privacy Policy, which explains how we use any personal information we collect through these technologies.
What are cookies?
Cookies are small text files placed on your device (computer, tablet or phone) when you visit a website. They are widely used to make websites work, or to work more efficiently, and to provide information to the website owner.
Cookies set by the website owner (in this case, Loop) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies allow third-party features or functionality to be provided on or through the website – for example, analytics, advertising and interactive content.
Some cookies disappear when you close your browser ("session cookies"). Others stay on your device for a longer period ("persistent cookies").
Why do we use cookies?
We use cookies for the following reasons:
- To make our website work properly – some cookies are essential for the site to function.
- To understand how visitors use our website, so we can improve it.
- To deliver relevant marketing and measure the effectiveness of our advertising.
Types of cookies we use
We group the cookies we use into the following categories:
Strictly necessary cookies
These cookies are essential for our website to function. They enable basic features such as page navigation, form submission and access to secure areas. The website cannot work properly without these cookies, and they cannot be switched off.
Analytics cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously. We use this information to improve our website and your experience of it. We may use providers such as Google Analytics for this purpose.
Marketing cookies
These cookies are used to track visitors across websites with the intention of displaying ads that are relevant and engaging for the individual user.
Functional cookies
These cookies allow our website to remember choices you make (such as your preferred language) and provide enhanced, more personal features.
Cookies currently used on our website
Last updated: 26 May 2026
Strictly necessary
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| cookieyes-consent | CookieYes | Stores your cookie consent preferences so the banner doesn't keep reappearing. | 1 year |
| session-id | loop.software | Application session identifier used by the site. | Session |
| AWSALBTG | AWS (hosting) | Application Load Balancer routing — keeps you on the same backend server during your session. | 7 days |
| cf_clearance | Cloudflare | Bot mitigation / Turnstile challenge token, set when a form CAPTCHA is engaged. | 30 minutes |
| __cf_bm | Cloudflare | Bot management cookie used to distinguish humans from automated traffic. | 30 minutes |
Analytics
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique users across the site. | 2 years |
| _ga_TT95CYRHQ8 | Google Analytics 4 | GA4 session identifier specific to our live property. | 2 years |
| _clck | Microsoft Clarity | Distinguishes unique Clarity users (anonymous). | 1 year |
| _clsk | Microsoft Clarity | Clarity session identifier used to stitch a single session's events together. | 1 day |
| _lfa | Lead Forensics | Tracks visits for company-level (B2B) identification by matching visitor IPs to known companies. | 2 years |
Advertising / Marketing
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Captures the Google Click ID when you arrive from a Google Ads click, so the conversion can be attributed back. | 90 days |
| __dpl | Demandbase | B2B account-level firmographic identification and audience building. | ~1 year |
| _swa_u | Demandbase | Visitor tracking identifier set alongside __dpl. |
~1 year |
This list will be kept up to date as we add or remove cookies from our website. Please check back periodically to see the most current version.
How to manage cookies
You have several options for managing the cookies on our website.
Cookie preference centre
When you first visit our site, you can choose which categories of cookies you accept through our cookie banner. You can change your preferences at any time by clicking the cookie settings link in the website footer.
Browser settings
Most browsers allow you to refuse all cookies, or to accept some but not others. You can also delete cookies that have already been set. For information on how to do this in your specific browser, please visit:
- Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
- Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Refusing cookies
Please note that if you refuse or delete cookies, some features of our website may not work correctly, and your experience may be affected.
Third-party cookies
Some cookies on our website are set by third parties. These are not under our control, and you should consult the relevant third party's privacy and cookie policy for further information. The third-party services currently in use on this site are:
- Google Analytics – https://policies.google.com/privacy
- Google Ads – https://policies.google.com/privacy
- Microsoft Clarity – https://privacy.microsoft.com/privacystatement
- Lead Forensics – https://www.leadforensics.com/privacy-policy/
- Demandbase – https://www.demandbase.com/privacy-policy/
- CookieYes – https://www.cookieyes.com/privacy-policy/
- Cloudflare (Turnstile) – https://www.cloudflare.com/privacypolicy/
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. We will post any updates on this page, so please check back periodically.
Contact us
If you have questions about this Cookie Policy, you can contact us using the details below:
Post: Data Protection Officer, Loop Software Limited, Cotswold Link, Moreton-in-Marsh GL56 0JQ.
Email: accounts@loop.software