If you've been to loop.software before, you'll notice things look different. We've rebuilt the site from scratch.

The reason: the old version had grown over several years, and somewhere along the way it had become harder than it should be to work out what Loop actually does — and who we built it for.

So we started again. Six core pages, written with a single audience in mind: independent estate and letting agencies trying to grow without disappearing into admin.

What's changed

The site is faster, clearer, and structured around how agencies make decisions about software rather than how we organise our product internally. Pricing now lives on a single page. The Features page consolidates what used to be spread across ten sub-pages. About explains who builds Loop and why.

More is coming – individual feature pages, customer stories, a proper support hub. The site as it stands is enough to do its main job: explain what Loop is, and let you book a demo if you want to see more.

The blog you're reading

Launching alongside the website is this blog. We'll be writing across three areas to start with:

Product Updates — what we're building and what's coming next.

Inside Loop — company news, milestones, and the occasional view from the team.

Customer Stories — what independent agencies are doing with Loop, and what we're learning from them.

Spot something off?

If you find anything that doesn't work — a broken link, an unclear bit of copy, a page that's slow — please let us know via the contact form. Most things will get fixed quickly.

Thanks for reading.