### If you've been to loop.software before, you'll notice things look different. We've rebuilt the site from scratch.

The reason: the old version had grown over several years, and somewhere along the way it had become harder than it should be to work out what Loop actually does — and who we built it for.

So we started again. Six core pages, written with a single audience in mind: independent estate and letting agencies trying to grow without disappearing into admin.

## What's changed

The site is faster, clearer, and structured around how agencies make decisions about software rather than how we organise our product internally. Pricing now lives on a single page. The Features page consolidates what used to be spread across ten sub-pages. About explains who builds Loop and why.

More is coming – individual feature pages, customer stories, a proper support hub. The site as it stands is enough to do its main job: explain what Loop is, and let you book a demo if you want to see more.

## The blog you're reading

Launching alongside the website is this blog. We'll be writing across three areas to start with:

**_Product Updates_** — what we're building and what's coming next.

**_Inside Loop_** — company news, milestones, and the occasional view from the team.

**_Customer Stories_** — what independent agencies are doing with Loop, and what we're learning from them.

## Spot something off?

If you find anything that doesn't work — a broken link, an unclear bit of copy, a page that's slow — please let us know via the [contact form](/content/contact/index.html). Most things will get fixed quickly.

Thanks for reading.